Top 10 Tips for Writing a Great Social Media Post
As social media continues to dominate marketing strategies, crafting a killer social media post is becoming more and more important. Here are my top ten tips for writing a great social media post.
One post, one idea
Keep each post to one topic.
Be original
Find a unique spin on an existing topic
Offer content
Social media isn’t an advertising platform, it’s a content platform. So offer a
thought or a point of discussion.
Keep it snappy and
precise
Twitter has a limit of 140 characters – try to keep to this for facebook and
google+.
Tie in topical events
Consider the timing of the post and tie in topical events such as the season,
festivals, holidays and news stories.
Have one
call-to-action
Make sure there is a clear call-to-action at the end of the post.
Include an image
Use a complementary image to the post's theme or create tension by placing a juxtaposing image.
Interact
If you invite comments (and you definitely should), participate actively in the
discussion.
Use a friendly tone
Banish jargon – keep the tone of your posts light, conversational and friendly.
Read the post out
loud before pressing post
By doing so, you’ll hear if your expression is
a little wonky.
Read more articles on web copywriting.